Hustler Hollywood Fresno location is now open

FRESNO, Calif. (KFSN) -- After a long fight of settling a lawsuit with the City of Fresno, Hustler Hollywood announced on Twitter this afternoon their Shaw Avenue location in Fresno is now officially open.

For more than a year the adult-themed store connected to Hustler Magazine had been fighting to operate along Shaw and Fresno Street. Because after the company was approved to open shop, the city changed its code stating an adult-oriented store could operate if 25-percent of the store or less contained sexually explicit material-- to "any merchandise."

Hustler Hollywood sued the city for that change and on April 6th the case was settled in closed session in the U.S. District Court. As for the legal fees, the City of Fresno was ordered to pay the company $15,000.

Hustler Hollywood had to make sure that inside the store, a wall is built to separate the adult material from the rest of the store.

Hustler Hollywood announced the grand opening of its newest store in Fresno will be Saturday, September 30th.

The company says "Hustler magazine" creator Larry Flynt is expected to attend the event.

Flynt has talked about Fresno saying it's a great city and that he looks forward to a long relationship with the community.

The adult store took over the old Silver Dollar Hofbrau restaurant just off Highway 41 and Shaw.