FRESNO, Calif. (KFSN) -- At stores across the Valley it's beginning to look a lot like Christmas and very soon it'll start sounding like it too.
This morning Holiday cheer will flood the airwaves.
Our friends from Soft Rock 98.9 were at Fashion Fair Mall where they got ready to flip the switch.
Listeners can tune into 98.9 right now, or anytime during the day, because they'll be playing Christmas music 24/7.
24/7 Christmas music has returned to Soft Rock 98.9