FRESNO, Calif. (KFSN) -- At stores across the Valley, it's beginning to look a lot like Christmas and very soon it'll start sounding like it too.
This morning holiday cheer will flood the airwaves.
Soft Rock 98-9 flipped the switch to Christmas music.
You can take a listen by tuning into 98.9 right now, or anytime during the day because they'll be playing Christmas music 24-7.
Holiday music hitting the airwaves
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