And with big viewership comes a big price tag. The average price for a 30-second spot during the telecast is around $5 million.
Lucky for you, you won't have to wait for the Super Bowl to catch the ads everyone with talk about.
M&M's, starring Danny DeVito
Groupon, starring Tiffany Hadish
Pringles, starring Bill Hader
Stella Artois, starring Matt Damon
Jack in the Box, starring Martha Stewart
Michelob Ultra, starring Chris Pratt
Check back with this page as we add more commercials leading up to Super Sunday.