McDonald's giving free food to customers who 'Pay with Lovin'

This photo provided by McDonald's shows a portion of their 60-second "Pay With Lovin'" spot that's part of a Valentine's Day promotion. (AP Photo/McDonald's)

McDonald's is giving away free food to select customers who show a little love. The fast-food chain debuted its new campaign during the Super Bowl on Sunday.

Starting on Monday, customers who order items during randomly selected times will get to "Pay with Lovin." That means some people will pay for their food with hugs, a phone call to a loved one or a smiling selfie.

The campaign runs through Feb. 14.

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