The billboard was on display in Bakersfield near an intersection where traffic accidents are common. It reads, "See and be seen...don't be roadkill." The sign was installed as part of a roadway safety campaign, but family members of one crash victim say the message was disturbing.
"I couldn't believe they would call people roadkill, and I thought about my son, and my son's not roadkill," Rhonda Hiler said.
The Kern Council of Governments had the sign removed this weekend and agreed to change the billboard's wording to be more sensitive. It will now read, "See and be seen. Remember, we share the road." Family members of crash victims say they were moved to tears because officials were willing to make the change.