H&M apologizes for 'racist' ad

International retailer, H & M has apologized for an ad hundreds of social media users called 'racist'.

Social media blew up over the photo of a young African American boy wearing a hoodie with the phrase 'coolest monkey in the jungle' on it.

The online advertisement for the top was for sale in the U.K.

In a statement, officials wrote, "We sincerely apologize for offending people with this image of a printed hooded top."

It has been removed from all online platforms and the product will not be for sale in the U.S.

The statement goes on to say they believe in diversity and inclusion and will be reviewing their internal policies to avoid any future issues like this one.