FRESNO, Calif. (KFSN) -- According to the National Retail Federation as much as 40 percent of holiday shopping happens in the ten days leading up to Christmas.
Janette Brows' final item came from the Star Wars toy section, but we won't show you what she picked out, just in case her nephew is watching. The Fresno mother credits her success by getting a head start -- shopping online.
"You don't have to deal with crowds madness of people delivered right to your door," Brows said.
She's one of the 54 percent of shoppers we surveyed and who relied on the Internet this season. They say it's worth it to take a trip to the store.
"I like to see how big it is," shopper Victoria Sanchez said. "Whatever it is, a doll or a car, I want to see how big it is."
On a national level, more people are going online to shop with sales up nearly 14 percent from last year.
"We are way behind the rest of the country in that regard," economist Henry Nishimoto said. "In the Valley, it's still basically a poor area and not all homes are equipped with computers."
It's all fun and games in the toy section, but according to our exclusive survey the top two things Valley shoppers are buying this year are clothes and electronics. "I think people are ready to party," Nishimoto said. "It's been a long recession, and I think we are finally seeing the light at the end of the tunnel."
And shoppers we spoke with say don't stress, the best present is your presence. "The gifts are fun but it's about your family," Brows said.
With days until Christmas. the mad dash by last minute shoppers is under way.