You may remember the egg from last month. It broke Kylie Jenner's record for most likes on a single post.
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During the Super Bowl, it was revealed that the egg is promoting mental health awareness.
The egg introduces itself saying recently it's started to crack.
"The pressure of social media is getting to me," said the egg.
The egg then makes a direct plea that if you're struggling too, talk to someone.
The advertisement then referenced mentalhealthamerica.net, with "#TalkingEgg" and Egg Gang, which had previously been posted on the Instagram image.
We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight with an important message. Not everyone chooses to #fightintheopen for mental health, but you did for the 1 in 5 Americans living with a mental health condition. Thank you, #EggGang! 💚🥚 pic.twitter.com/9KPlXG5re4— Mental Health America (@MentalHealthAm) February 4, 2019