You may remember the egg from last month. It broke Kylie Jenner's record for most likes on a single post.
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During the Super Bowl, it was revealed that the egg is promoting mental health awareness.
The egg introduces itself saying recently it's started to crack.
Well done #EggGang ... Worth for the wait. @MentalHealthAm #worldrecordegg pic.twitter.com/vyJzQ1FIlF
— Prakash Jaggumantri (@Prakashjagguman) February 4, 2019
"The pressure of social media is getting to me," said the egg.
The egg then makes a direct plea that if you're struggling too, talk to someone.
The advertisement then referenced mentalhealthamerica.net, with "#TalkingEgg" and Egg Gang, which had previously been posted on the Instagram image.
We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight with an important message. Not everyone chooses to #fightintheopen for mental health, but you did for the 1 in 5 Americans living with a mental health condition. Thank you, #EggGang! 💚🥚 pic.twitter.com/9KPlXG5re4
— Mental Health America (@MentalHealthAm) February 4, 2019