The Grammy-winning artist will star as El Muerto in a stand-alone Marvel movie for Sony, scheduled for release in 2024.
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Bad Bunny made a surprise appearance during the announcement at CinemaCon.
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El Muerto is Juan Carlos, a man who was a champion wrestler who fought Spider-Man in a charity wrestling match. When Marvel character El Dorado came to kill a weakened El Muerto, who was stung by Spider-Man, Spider-Man saved him and the two defeated El Dorado.
Bad Bunny is Puerto Rican and his given name is Benito Antonio Martínez Ocasio.
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"To bring El Muerto to life is just incredible," Bad Bunny told the CinemaCon audience.
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He has recently appeared in "Narcos: Mexico" and will star in "Cassandro" with Gael García Bernal. He will also appear in "Bullet Train," starring Brad Pitt, which is set for release in July.