Charles Shaw, better known as "Two-Buck Chuck," is once again living up to its title.
The wine created quite a stir more than a decade ago when it debuted at Trader Joe's for $1.99 a bottle.
At that time, the chain was selling five million cases a year.
Over the years, the price increased to $2.99 a bottle and sales dropped.
Now it's back to the lower price.
"Two-Buck Chuck" comes in both red and white.