It all kicks off with professional bull riding and a concert by country award-winning singer, songwriter Chris Janson.
Each year the rodeo draws thousands to Clovis for the four-day event. You can catch the Clovis Rodeo Thursday night starting at 6:30.
Tickets are still on sale, but they're going fast. Prices range from $20 to $35.
Click here for the full schedule of events.
Saddle up! 104th Clovis Rodeo kicks off