At stores across the Valley, it's beginning to look a lot like Christmas and very soon it'll start sounding like it too.FRESNO, Calif. (KFSN) -- At stores across the Valley, it's beginning to look a lot like Christmas and very soon it'll start sounding like it too.This morning holiday cheer will flood the airwaves. Soft Rock 98-9 flipped the switch to Christmas music.You can take a listen by tuning into 98.9 right now, or anytime during the day because they'll be playing Christmas music 24-7. Report a correction or typo