It's part of Valley Children's Hospital's "Kids Eat Smart" project in partnership with Vallarta Supermarkets.
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The project was launched today at the Vallarta Supermarket on Clinton and Weber.
The goal is to increase access to fresh fruits and to encourage kids to choose healthy snacks.
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Families visiting Vallarta Supermarkets in Fresno throughout the month of July will have the opportunity to take a free piece of fruit for each child ages 12 years and younger.
Participating store locations: