The Measure E tax would add a penny on some $4 purchases for the next 25 years. It would not apply to rent, groceries, gas, or utilities.
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The pennies would quickly add up -- totaling about $63 million a year, more than $1.5 billion altogether.
Voters already rejected a similar Measure E in 2022.
Just over a year later, it is back with a higher tax for a longer time.
A similar Measure E was rejected by voters in 2022.
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Supporters needed 50% plus one vote for it to pass.
It comes as Fresno State President Dr. Saul Jiménez-Sandoval says his aging campus needs help.