Geno's Sandwiches and Salads is offering lifetime discounts as part of its fundraising efforts.
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The eatery on Ashlan and Blackstone has been a community fixture in Fresno for 40 years.
Last year owners went out on a limb, spending their entire savings to open a second location on Cedar and Herndon.
This past November, the owner was hospitalized due to complications from Type 1 Diabetes.
Not only did this strain the growth of Cedar, the Ashlan store closed down during this period.
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Now, they are turning to the community for help.
They have set up "rewards tiers" to help in their re-launching, including free lunch at the Grand Re-Opening for all donors!
They are hoping to raise $50,000. So far they have raised nearly $5,000.