Family members identify him as Robert Meza from Madera.
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The California Highway Patrol needs your help to find the driver who allegedly pulled out in front of Meza, causing him to lose control.
The crash happened at about 11:35 am on Tuesday in the area of Avenue 9 and Highway 99.
Meza was approaching the southbound lane of the highway off-ramp when a car turned onto Avenue 9, directly in his path.
Meza swerved to avoid hitting the car, lost control and was thrown off.
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He was flown to Community Regional Medical Center, where he later died. Authorities say he was wearing a helmet.
The California Highway Patrol is looking for the driver of the other car, who sped away after the crash. That driver could face felony hit-and-run and vehicular manslaughter charges. A witness told the CHP that the car was a white sedan.
If you have any information about the incident, you are urged to contact the CHP.