"We cater to our men and women, both retired and active military, so it was personal. We felt like it was a personal attack," the store's sales manager, Marcy Moyer, told WJXT.
The store, which sells motorcycles, ATVs and power sport equipment, has flags from every branch of the military, two United states flags and a Jacksonville Jaguar flag. On Monday, Melinda Power, a city of Jacksonville inspector, issued a warning citation for the display, saying the military flags were in violation of city code. She entered the store accompanied by her supervisor.
The store expressed frustration not just at the fact that they were asked to take down the flags, but at the way Power behaved when in the store. Katie Klasse, a store employee, recounted what happened when a customer who is a veteran got upset with Power.
"She [Power] says 'What did you do for this country?'" Klasse said. "He says 'I took three bullets to the leg. I almost lost my life for this country. I'm retired. I'm a veteran.' She gets in his face this close and says 'You did nothing for this country.'"
Jaguar Power Sports went live on Facebook after the incident, asking viewers to share the story. The video now has millions of views.
In a statement late Monday, the city mayor supported the business, saying of the flags, "Let them fly." He added that he had instructed employees to treat military flags the same as U.S. flags and that all employees should be respectful.
As for the business, they're not letting all the attention go to waste. They announced that they are selling shirts to benefit combat veterans.