It is a tradition which dates back to the Roman times and while it's associated with the epiphany, back then it is thought to have been to celebrate the god of Saturn.
January sixth, or Epiphany Day, is one of the busiest days of the year for the Downtown Fresno bakery, drawing customers from across the Valley.
Many will bring the sweet bread to a family celebration or workplace.
As tradition goes, whoever gets the plastic figure, a baby Jesus, has to throw a party for their loved ones.