"I remember the very first game she came to, and she came into the locker room," Auriemma recalled. "Here she is, and the look on her face -- the smile, the way her eyes just took everything in, how excited she was to be around, in her mind, royalty."
"It's ironic," he said. "Her father is royalty, and she's excited to be around royalty that looks just like what she wants to be."
He continued: "The most impressive thing about that point in time was how Kobe stepped as far back as he could so anybody taking pictures, anybody there would not know that this was Kobe Bryant's daughter. This was her moment. This was her time to shine. This was her time to experience all the things that he's experienced his whole life. He was being dad. He wasn't being Kobe Bryant."
"In today's day and age, that's a hell of a thing for parents to be able to do," Auriemma added.
Bryant and Gianna were killed along with seven others in a helicopter crash last month while they headed to a basketball tournament that the teen was going to play in.
The memorial event began with a performance by Beyonce. Bryant's widow, Vanessa, brought tears to people's eyes as she spoke, giving an intimate portrait of her husband and daughter.
PHOTOS: Kobe Bryant, daughter Gianna shared love of basketball
The Associated Press contributed to this report.