Love is apparently not enough when it comes to Valentine's Day.
This year, the average person is expected to spend $161.96 according to a survey by the personal-finance website WalletHub.
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It found 4 in 10 people say irresponsible spending is a bigger turnoff than bad breath.
Yet, Americans will spend $3.9 billion on jewelry, $1.9 billion on flowers and $1.8 billion on candy.
Most of that spending is coming from men, given they spent nearly twice as much as women on average for Valentine's Day in 2018.
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The survey broke it down to $196 spent by men versus only $100 spent by women.
On a positive note, each Valentine's Day, there are 9-million marriage proposals made.