Lyft unveils a new monthly membership service that gives discounts on car trips, bike rentals, scooter rides and other exclusive perks.
Lyft Pink costs $19.99 a month.
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Along with a 15 percent discount on all rides, the service gives members free bike and scooter rentals, as well as priority pick-up at airports.
The ride share company says Lyft Pink members will not pay lost and found fees if they leave something in car.
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Users can sign up on the Lyft Pink waiting list now, but it does not launch until later this year.