The YouTube sensation took part in the grand opening festivities of Morphe at Fashion Fair Mall.
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The mall's newest addition opened at 10 a.m. to thousands of Morphe babes eager to get their hands on swag bags and strike a pose with the star.
Makeup artists were on hand to give tutorials and Jeffree Star gave a sneak peek at the new 'Blood Sugar' palettes that go on sale in two weeks.
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Shoppers were able to take advantage of the pre-sale.