The YouTube sensation took part in the grand opening festivities of Morphe at Fashion Fair Mall.
The mall's newest addition opened at 10 a.m. to thousands of Morphe babes eager to get their hands on swag bags and strike a pose with the star.
Makeup artists were on hand to give tutorials and Jeffree Star gave a sneak peek at the new 'Blood Sugar' palettes that go on sale in two weeks.
Shoppers were able to take advantage of the pre-sale.