The Professional Bull Riders (PBR) organization said Brazilian rider Amadeu Campos Silva was injured during the Velocity Tour showcase on Sunday.
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He was taken to Community Regional Medical Center, where he later died.
PBR officials did not release further information about the accident.
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PBR said Campos Silva came to the U.S. from Brazil, after competing in several competitions over then past five years.
He was chasing his dream of a World Championship, and accomplished that when he rode in the PBR World Finals last year.
The organization released a statement saying Campos Silva "a rising star in our sport; a cowboy with so much potential on and off the dirt."