"One of the things we believe at Betta with Butta is that we are just able to change and inspire the world one bite at a time," Tucker said of his company.
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As soon as the coronavirus pandemic hit, Betta with Butta started releasing baking kits, with a portion of the proceeds going toward the COVID-19 Relief Fund.
In the spirit of Pride Month, Tucker also released limited edition, rainbow-themed items with a portion of the proceeds going toward the Trevor Project, a nonprofit focused on suicide prevention among the LGBTQ+ community.
"They do such amazing work in the LGBTQ community -- with the youth and giving people a place to feel comfortable when they may not feel that way otherwise," Tucker said.
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Additionally, in the wake of the nationwide George Floyd protests, Tucker found it necessary for his brand to respond to the unrest of racial inequality.
Tucker joined the Bakers Against Racism movement, a nationwide virtual bake sale to support Black Lives Matter chapters around the country. Betta with Butta participated with their limited edition "equality cups." 100% of the proceeds from these deconstructed cake cups went directly to support Black Lives Matter Los Angeles.
"I think it's a really important time for large companies [and] small companies to come together and say, 'This is what we believe in and this is our moral compass as a company,'" Tucker said.
While the baker is focused on his company's charitable efforts during the pandemic, he does have plans to release a cookbook and potentially participate in another TV cooking show.