"I own a construction company, so I built it but someone came in, they looked around and they said, 'Wow, you cleaned this old bar up real nice.'"
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At the Howlin Wolf, the top shelf doesn't get any higher and the Art Deco interior provides a 20's flare for your night on the town.
Co-owner Craig Johnson says their group owns Goldsteins but the two establishments are night and day in comparison.
"When you come, I don't want people to feel that they're under-dressed or the place is too stuffy," he said. "I want them to feel like a million bucks. I want them to feel the customer service, they're taken care of. I want them when they have family from out of town or when they're going on a date and they want to impress somebody."
The menu has five signature cocktails but puts an upscale twist on the classics.
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Those familiar with Procter's Jewelers may recognize the exterior, salvaged after a 2014 fire forced the business to relocate.
Attention to detail isn't just in the gold accents and custom artwork. Beyond the stage set for live music, you can find a nod to Fresno's music history.
It's not just the pictures and posters -- you can find a little bit of Fresno's history throughout the bar.
The Howlin Wolf is open seven days a week from 3 pm to 1:30 am with live music on the weekends.