Watching Your Wallet: How the job market has changed with technology

Friday, May 8, 2026 3:50PM PT
FRESNO, Calif. (KFSN) -- As the class of 2026 gets ready to turn their tassel, many are quickly learning how competitive the job market is.

"You have to run your own race, and you shouldn't let the statistics or the onslaught of AI or people try to scare you off of fields that are highly competitive," says Fran Berrick, career coach and founder of Spearmint Coaching. "You should go for what you want."

New findings from the National Association of Colleges and Employers (NACE) show that employers expect to increase hiring of new college graduates from the class of 2026 by 5.6 percent.

That optimism is something Berrick shares with her clients.

The demand for AI skills in entry-level jobs has increased.



Berrick says you can use those skills when searching for those jobs as well.

"You shouldn't let it drive the bus, but you can absolutely use it to help customize and personalize cover-ups and follow-ups," she said.

Not getting that interview? See if you can find a referral.

"Any way you can advantage yourself with a contact at the company, an introduction to somebody who may know someone at the company," Berrick said.

Some first impressions aren't made in person.



Photographer Christ Gillet says A.I.-generated headshots may be fun for social media, but it can backfire when being used in a professional setting.

"If I think you're using an AI one, it makes me draw some bad conclusions about you," he said. "Maybe you cut corners in other places, too. Maybe you're a low-effort person. Maybe you are going to do the quick, easy thing."

When capturing your profile picture or headshot, Gillett says looking professional and having expression are hugely important.

"Well, what image is it putting out? What's the vibe? Like, let's say I'm still a lawyer. Maybe I want to look like I'm not going to get out lawyered. Or maybe I want to look like a friendly dude that they can imagine telling their story to," he said.

In addition to conveying enthusiasm and interest in a role, experts say the art of the pitch is critical.



"Understanding how to pitch oneself, how to align your skills with the job, with the employer's needs, will give you a competitive edge in any market, Berrick said.

Berrick went on to say that if you can land an internship or make connections before graduation, you'll have an advantage, but to not be discouraged if you're job hunting without those.



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