Saavedra's Bakery in Central Fresno spent Thursday gearing up for a busy day.
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The shop was filled with customers trying to get their hands on Rosca de Reyes.
The oval-shaped bread is a tradition for Three Kings Day.
The holiday commemorates the story of the Three Wise Men visiting Jesus.
Inside every Rosca de Reyes are baby Jesus figurines.
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The tradition is that if you cut into a piece with the figurine inside, you must host the next party for your family.
Families usually come together to share the bread and the celebration around it.
It's one of the busiest days of the year for bakeries.