Deputies in the city will issue citations for people without face coverings, with first-time offenders facing a $300 fine, according to the West Hollywood sheriff's station.
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Authorities made the announcement Wednesday evening.
"Beginning this month, we will start issuing Administrative Citations for people who are not conforming to the Order to wear a face cover/mask in public," a statement from the station said. "Our last option was to conduct enforcement by issuing an Administrative Citation, but the risk to Community health is too great."
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First-time offenders will be fined $250 and a $50 fee, for a total of $300.
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Gov. Gavin Newsom issued a statewide order June 18 for everyone to wear a face covering, and the West Hollywood sheriff's station says it has been educating the public about the need for face coverings since then.
Some people are exempt from wearing a mask under Newsom's order. Exemptions include children aged 2 and under, people who are hearing impaired and people with a medical, mental health, or developmental disability that prevents wearing a face covering.
The announcement comes as the COVID-19 infection rate in California has surged.