It kicks off with a two-day blood drive today and tomorrow.
This year's blood drive will look a little different of course, due to COVID-19 health and safety protocols.
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Now more than ever, you can help fill the critical need for life-saving donations by donating blood.
It will still take place at the Rodeo Hall from 9 am to 5 pm Monday and Tuesday.
The rodeo itself will begin later this week, with PBR Bull Riding on Wednesday night.