The Madera County Sheriff's Office says they received a call around 12 p.m. and found the man underneath the water.
[Ads /]
Video captured by an ABC30 Insider shows search and rescue crews working to save the man's life. A group of onlookers watch as first responders from Cal Fire, California Highway Patrol and Skylife work to pull the man from the turbulent waters.
Authorities have identified the victim as 30-year-old Marcos Moreno.
While efforts were made to revive Moreno after bringing him out of the water, he was ultimately pronounced dead.
[Ads /]
This is the same area where an off-duty CHP officer rescued a man who also had fallen into the water. He decided to walk across Willow Creek near Angel Falls and was swept into a whirlpool that pulled him under.
RELATED: Off-duty CHP officer rescues Fresno hiker swept into whirlpool
According to the Madera County Sheriff's Office, Moreno died after being underwater for about an hour.
Authorities say he was attempting to cross Willow Creek when he became overwhelmed.
"We are having more visitors earlier in the year than usual and... we're asking people to please stay safe around the water. Do not attempt to cross Willow Creek," said Deputy Sarah Jackson of the Madera County Sheriff's Office. "The water right now is so swift and deep and cold that it doesn't matter how experienced you are, how strong of a swimmer you are, do not try to cross it. It will overwhelm you. Even our search and rescue deputies will not enter this water without the proper equipment."
The sheriff's office will continue to educate visitors to respect bodies of water as Valley temperatures continue to rise.