Two of those bidders intend to liquidate the entire operation, with "going out of business" sales starting next weekend. "It is a disaster, but it's the reality of today's world," said retail analyst Howard Davidowitz. "We are in a world of liquidation, not reorganization." He says it's a crushing blow for the Central Valley's already fragile economy.
Liquidation would mean 61 stores close and more than 5,000 employees lose their jobs. Customers say that's an unacceptable option. "The more that close, the more people are going to be out of jobs and then what?" asked Betty Jo Sickler. "We don't have that many department stores in Fresno for all age groups," said Frances Avis. But Davidowitz says the store just isn't an attractive buy. He says big department stores are a dying breed, so a buyer would have to find a niche, then try remaking the stores. "So you buy Gottschalks for hundreds of millions of dollars and you spend another $100 million and you don't know where you are," he said. "Let me tell you, that's a tough proposition."
Gottschalk's board member Sharon Levy and her husband Joseph have been involved in the company for more than 20 years. Mrs. Levy says she's praying for Shandong to win the auction. But even if they do, it's possible they'll choose to close some stores to cut costs.
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