Gottschalks Liquidation Begins

Fresno, CA This giant yellow "going out of business" sign is hard to miss at Fresno's River Park, and people are also stationed at intersections across town, letting shoppers know everything in the stores is now priced up to 60 percent off.

Still, reaction to the liquidation sales is mixed.

The liquidation sales are expected to go on for as long as 14 weeks. Depending on how long it takes to sell the merchandise.

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