Loosened restrictions on sneaker colors were evident from the opening tip of the very first game of the season.
Adrian Peterson said he's started to see some marketing opportunities come back for him. One of those is a new shoe deal with Adidas.
After new Adidas spokesman James Harden was spotted wearing Air Jordans, owned by competitor Nike, the president of Adidas North America said Harden's days wearing the Jumpman are numbered.
Adidas has taken Rockets forward James Harden away from Nike with a 13-year, $200 million offer that Nike opted not to match.
Adidas has submitted a bid of $200 million over 13 years to sign Rockets forward James Harden, whose deal with Nike recently expired, sources told ESPN.com.
Houston Texans defensive end J.J. Watt has signed a shoe and apparel endorsement deal with Reebok. Terms were not disclosed.