Documents say the former CEO directed employees to remove contaminated products from store freezers without notifying retailers.
The company stated its workers recognized the store in the video.
Blue Bell is working with police after the video went viral shows a woman licking the inside of a tub before sticking it back in a grocery freezer.
Blue Bell says the ice cream is chock-full of chocolate chip cookie cake pieces and swirls of chocolate and vanilla icing.
Blue Bell ice cream has a new peppermint bark ice cream flavor.
