Fresno's first sober bar is now accepting reservations for those participating in Dry January.
Once you find a parking spot in Downtown Fresno, the search for spare change to feed the meter can be frustrating.
Fulton Street has been open for six months, but the corridor is still filled with a dozen empty businesses.
Strategies to attract visitors during off-peak hours to the area are beginning to take shape.
Fresno hopes the expansion of the Downtown Ale Trail is making the area a viable option for visitors thirsty for craft beer.
Construction will bring outdoor patio and larger bar to Los Panchos on Fulton Street.