Business booming for Valley dairy

FRESNO, Calif. (KFSN) -- Dairies in California make up a $21 billion industry and one South Valley company is finding success with its speciality milk products.

The days are busy at Rosa Brothers Milk Company in Tulare, as milk is bottled by the minute.

"We're pretty well covering the whole Valley now and we have the Bay Area and the Central Coast and we've expanded distribution quite a bit," company president Noel Rosa explained.

Rosa and his brother, who are both dairy farmers, started the bottled milk company in September of 2012 as a way to use the milk their cows were producing.

From their Tulare facility, employees help package about 6,000 bottles of milk a day. Just about 2 and a half years ago they were doing a third of that.

The milk is now in 225 stores. They have six flavors that came in whole, 2 percent or nonfat. One of their unique flavors is banana milk. They've also added lactose-free milk. Ice cream also picked up a few years ago.

"I think it's the fact it's a super high-quality ice cream," Rosa said. "We use a higher butter content."

Ice cream is now sold in 15 flavors including Coffee & Chip.

"We're continuing to come out to with new ice creams," Rosa said. "We'll have a new flavor out this summer. We're working on that right now."

The company has steadily grown and in the last year has been up more than 20 percent in sales. Rosa says social media has been a big tool for them uniting

foodies around the state.

"The local food movement and social media, the combination has just been amazing for us," Rosa explained.

As far as the future, the company president says they hope to process all of the milk their dairy produces so they can keep making small batch milk and speciality ice cream.

It's a product they're proud to make with love in the Central Valley.