Fort Washington Fitness Prepares for Opening

March 4, 2010 12:00:00 AM PST
The former Gold's Gym in Northeast Fresno will re-open Friday with a new name and new owners.                  |   Watch Video Above for Extended Coverage   |

A group of investors is set to open Fort Washington Fitness Friday at 4:00 in the morning. The owners will honor the memberships of former gym members. They have hired many of Gold's Gym trainers and instructors.

The new owners hope to lure many old members back, by offering the same classes and familiar faces.

Mark Gleaton said, "There's a very social aspect to the fitness industry to being a member of a club. People join to get healthy but they stay for the social interaction."

Neighboring businesses are thrilled to see the gym re-open. They say foot traffic drastically declined once Gold's went out of business.

The new owners plan to unveil a marketing plan to not only keep current members, but also recruit new ones.