M&M's announces new peanut butter and jelly flavor

In an exclusive announcement on "GMA" M&M's unveiled the new flavor.

M&M's announces new peanut butter and jelly flavor
M&M's announces new peanut butter and jelly flavor
ByKelly McCarthy GMA logo
Thursday, September 19, 2024

One of the most beloved nostalgic flavor combos is hitting the candy aisle.

Mars Inc. announced the first new M&M's flavor innovation in two years, exclusively with "Good Morning America" on Thursday, peanut butter and jelly.

"Peanut butter M&M's have been a longstanding popular flavor," Gabrielle Dallas Wesley, the CMO of Mars Wrigley North America told "GMA" in a statement, adding that the company "is leaning into people's nostalgia for their childhood comfort classics, turning the PB and J into a bite-sized treat that consumers have been asking to have on the shelves."

Peanut butter and jelly M&M's will hit stores nationwide this December.

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