Business owners hope high-tech app will help revitalize Downtown Hanford

HANFORD, Calif. (KFSN) -- Main Street Hanford is going high tech.

One Eleven Coffee in Downtown Hanford is bustling with activity, serving up coffee and community.

"We want to support our downtown area and the businesses down here, so we wanted to revitalize downtown Hanford," manager Leslie Martinez said.

The cafe is now one of the businesses to go high tech with app Distrx.

"So when you come in you're alerted, 'Hey, welcome to One Eleven,' and then they're alerted to a discount we offer them," Martinez said. "We can also change it up with the special of the week."

Main Street Hanford just launched the new app after making a dream a reality.

"We got a lot of feedback from our community that they wanted an app for downtown Hanford," Michelle Brown with Main Street Hanford said. "When we did the research, apps were so expensive, but Distrx gives us the opportunity to work together to all show up on the app together."

Businesses pay a monthly fee to advertise their business. For users, it's free, all they do download the app and it shows them what to do, where to dine and shop along Main Street.

"So, we're kinda excited to bring historic Hanford to today's technology," Brown said.

About 40 businesses are a part of the app including tea shop, The LT Sue Company. They're hoping to gain more customers for them and the city.

"A lot of people take the train to Hanford, and with this app, you're able to look at everything just in one spot, so it's really convenient," Steve Banister explained.

It's a convenient and free app taking Main Street into this modern age.