Valley shoppers take advantage of Cyber Monday deals

FRESNO, Calif. (KFSN) -- After Black Friday and Small Business Saturday, comes Cyber Monday.

And plenty of people are taking part, an exclusive Action News poll conducted by Survey USA asked "How much of your holiday shopping will you do online this year?"

And 17 percent replied "almost all" and 45 percent said "some of it." Monday may be one of the busiest online shopping days of the year and some deals extend even further into the week.

On the first Monday after Thanksgiving retailers typically offer free shipping and other discounts to try to attract online shopper who may have passed on Black Friday.

"I was looking online at Macy's and they had buy one get one free for women's boots," shopper Kayleena Speakman said. "Those, typically, are very expensive, so that deal alone would get me to go on their website and shop around."

Shoes, clothing, and beauty deals abounded. Target's 15 percent off everything sitewide was so popular it crashed the website temporarily Monday morning. But Fresno State marketing professor Dr. Bill Rice was unimpressed, saying today's discounts fizzled, not sizzled. "If being online for an hour saves you 20 bucks and that's good for you to save 20 bucks then do it," Rice said.

Rice says shopping events like Black Friday and Cyber Monday are more about retailers establishing loyalty. "It's called anchoring," Rice said. "I want to get you tied to me. I want you to see me as your primary retailer or primary website so that if I get a good deal, I'm gonna come back."