And Consumer Reports' tests show the black levels are really black, better than even the best plasma television.
The picture stays bright, even when seen from the side, unlike many LCD TVs.
Consumer Reports says OLED TVs have another advantage over other kinds of televisions; they use a lot less energy. But OLEDs do have some downsides.
Chris Andrade, Consumer Reports, says "The manual says to treat the screen carefully because it's easy to damage."
And because OLEDs are made with organic materials, there's concern they may not last as long as other TVs. And that's not all. Caroline Somera, Consumer Reports, says "The biggest downside is the price. This little set right here costs $2,500."
Still OLEDs could be the wave of the future. Samsung, as well as Sony, showed off big-screen prototypes at the consumer electronics show in January.
Consumer Reports says OLEDs could be at the same stage today as LCD TVs were in the early nineties. Back then the LCD TVs Consumer Reports tested were just three to four inches across. And those early LCDs actually looked a lot less promising than this first OLED.