Hair loss can be distressing for anyone, but it's particularly devastating for women.
According to the American Academy of Dermatology, 30 million American women live with some level of extreme hair loss.
A British woman has created a hair loss prosthetic system that is non-invasive, easy to maintain, and described as 'life-changing' by some of her clients.
Priyanka Guha's long, beautiful hair looks natural. But for the past decade, that has not always been the case.
She started losing hair from female pattern baldness in her twenties. She tried tonics, powders, and extensions to hide it.
"Over time, I would wear more and more hair clip-in extensions and finally, when I started losing so much hair that I felt like I had to cover it up, especially on the top of my head, " Guha said.
Then she found Lucinda Ellery and her Intralace System in Los Angeles.
"We integrate strand by strand your hair through a mesh. The mesh is thin, thin, thin. You can't feel it. Weightless and breathable," explained Ellery.
That mesh is held in place by Priyanka's hair and strands of human hair braided and glued together. Then, this hairpiece is secured.
"You can wash, brush, set, dress, swim, shower, swing from chandeliers and nobody should be any the wiser that you're all faked up."
The results are dramatic, as you can see with these before and after photos of some of Lucinda's clients.
The process can take a full day and costs one to 3,000 dollars.
Priyanka says it is worth every penny.
"I appreciate it so much. This is, it makes me feel normal, and I didn't feel normal before."
Clients need to have their hair systems maintained every six to eight weeks, which Lucinda says is comparable to having regular hair appointments.
The average cost is 225 dollars for each maintenance service. Insurance has covered some procedures.
There are Lucinda Ellery Salons in L.A. and New York, and another one coming to San Francisco.
The Intralace System gives women 'hope' about their hair