MoviePass to limit customers to three movies per month

SAN FRANCISCO -- Movie Pass is putting more limitations on customers.

The movie subscription service will now only allow users to see three movies in theaters in a month -- it used to be one a day.

The monthly subscription price will remain just $9.95.

RELATED: MoviePass raises plan price from $10 per month to $15

Analysts say MoviePass is burning through cash and struggling to stay in business.

The three movies per month change goes into effect August 15.