
TULARE COUNTY, Calif. (KFSN) -- Traver might be out of the way, but once people catch a whiff of the smoky goodness at Don't Bite The Bone BBQ, they come around.
"The smell and just by the name, too, they're kind of intrigued," says co-owner Hector Cerda.
"The meat's so tender, you got to be careful not to bite the bone or your fingers," says co-owner Raule Martinez.
The dry rub on their fall-off-the-bone ribs includes brown sugar and more than 10 spices.
"Our technique, I think, is what sets us apart," Martinez said.
"For me, being from Texas, why not do brisket," Cerda said. "Long hours, but it's worth it."
Brisket need 10-14 hours in the smoker.
"Good BBQ starts with a good product, so we buy certified Angus beef," Martinez said. "Some of the parts of the brisket, on the point, I would say, are comparable to ribeye in tenderness and beefiness."
Martinez and Cerda got started by beating BBQ businesses at competitions.
Now they have their own smokers, including a vertical one with several rows.
"Stainless steel double-walledChinese cooking ovens that I had specially modified," Martinez said.
"The vertical smoker, you can cook a little bit hotter and faster, if you want," Cerda said.
Tri-tip, of course, is a big seller.
We also saw the Texas Twinkies, stuffed with cream cheese, brisket and bacon.
Some of the sides include potato salad, pilaf, mac & cheese, chili beans and cornbread.
Hector and Raule now have their own gear with logos.
"We finally caught up to the big guys," Martinez said.
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