Korean wave resonates in Central California

FRESNO, Calif. (KFSN) -- From Halloween costumes to sold-out themed events, the global rise of Korean pop culture, known as "Hallyu" or the Korean Wave, is making a visible impact in the Central Valley.

The popularity reached a new milestone when the animated film "K-Pop Demon Hunters," Netflix's most-watched movie of all time, earned two Academy Awards this year.

Creator Maggie Kang marked what was called a "golden moment" for Korean storytelling at the Oscars.

During the ceremony, a clip captured the sentiment: "This is for Korea and for Koreans everywhere."

While not the first Korean-made film to win an Oscar, the movie's success signaled expanding global appeal, drawing audiences of all ages into Korean culture.

That influence is showing up locally. The Fresno Grizzlies hosted a K-Pop-themed night April 24 at Chukchansi Park, drawing the team's largest crowd of the season so far. Fans participated enthusiastically, counting down together before shouting "DERPY!" during a promotional moment.

Many in attendance likely included Fresno State students enrolled in courses taught by Dr. Jenny Banh, an anthropologist and Asian American studies professor.

She said demand for her classes continues to grow as students seek to understand the economic and social reach, which is reflected in products now widely available in local stores.

"These are Korean values, Korean aesthetics and the storytelling of Korean culture is next level," Banh said.

That storytelling extends into streaming platforms such as "Viki by Rakuten," where viewers can access a wide range of Korean dramas. The company recently recognized Madera resident Sylvia Hatcher as one of its top viewers, sending her a congratulatory message last year.

Hatcher, a grandmother and great-grandmother, said she keeps up with multiple shows simultaneously, often watching on both her television and iPad.

"I watch it seven days a week and that's my entertainment. I sit down with my coffee and before I know it, I'm just scrolling," she said.

Despite logging tens of thousands of hours, Hatcher said she appreciates the originality of the storylines and their consistent tone.

When asked about feeling honored by the recognition or realizing she watches too many K-Dramas, she responded with a laugh: "A little bit of both!"

Dr. Banh said there is a clear reason Korean pop culture resonates so broadly.

"Korea offers, I tell this to my students, a PG-13 existence," she said.

The appeal is also reflected in local dance communities. Performers such as Koko Vang, Sumith Goyal and Tony Lopez regularly take part in K-Pop performances with Fresno-based group Nu-Era, highlighting intricate choreography and a strong sense of camaraderie.

"It was rewarding and fun to see that we had a whole group of people here who could make it big, relate with you and dance with you," said dancer, Goyal.

Lopez added, "When I found K-Pop, it really helped me. I've always loved dance."

Vang emphasized the confidence the culture can inspire.

"We have the freedom to do what you want and just be confident in yourself," Vang said.

Beyond music and film, Korean influence is also evident in beauty trends. Korean skincare products are now commonly found in stores, often promoted by social media influencers.

Among the most recognizable items is the sheet mask, a product that has helped drive the popularity of K-beauty routines.

From entertainment to everyday consumer habits, Korean exports - including music, film, beauty products and food - have become embedded in local culture.

The growing embrace of the Korean Wave reflects a broader connection that continues to shape communities across the Central Valley.

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