California's Prop. 31 ban on flavored tobacco now in effect

California's ban on flavored tobacco went into effect Wednesday.

This comes after the Supreme Court rejected a bid last week by the tobacco industry to prevent the state from enforcing the law.

Under the new law, flavored tobacco for e-cigarettes, menthol cigarettes and flavored cigars can no longer be sold in stores.

State voters approved the ban when they voted for Proposition 31 in November.

RELATED: Prop. 31 seeks to ban flavored tobacco products in California

Proponents said this would stop young people from smoking e-cigarettes, which come in different flavors such as cotton candy, berry and cherry. Opponents say an across-the-board ban on sales would create an underground market.