During Broncos media day, the team posted a behind-the-scenes videoof Wilson in his new team uniform repeating "Broncos country, let's ride" to the camera.
Wilson said the line four times in four different voice tones, which sent social media into a frenzy. The Broncos signal-caller made sure to bring his new phrase to training camp too.
"Every day I stay focused and get better. I'm so grateful to be here. Go Broncos, let's ride!" Wilsonsaid during a news conference.
The sports world is jumping on the trend, as several athletes put their spin on Wilson's newest catchphrase.
Here is a list of notable players who have used the viral one-liner.
Patterson, the Falcons' do-it-all running back, made a subtle change to Wilson's famous phrase to fit his team's mascot.
Wilson's wife, Ciara, and a few of his teammates did their best "let's ride" impressions during Broncos training camp.
The AFC West wide receiver could not help but join the trend at training camp practice but added a "Bolt fam" twist to it.
On Thursday, Allen explained the video was not a jab at Wilson.
"It's actually not a mock," Allen said, grinning. "I admired it. It's smooth, the savviness, it was dope. ...I'm a Russell Wilson fan," Allen said.
Lewis Hamilton, Formula One
After being announced as an ownership stakeholder for the Broncos, it was only right for Hamilton to get in on the fun. He expressed his enthusiasm to join the Broncos' ownership group in a Twitter post featuring his dog Roscoe wearing Broncos gear.
Rattler transferred to South Carolina in December after playing for Oklahoma in 2021. In his first video wearing the Gamecocks uniform, Rattler recreated Wilson's chant during media day. The Broncos quarterback gave his approval on Twitter.