Back to School technology
Summer will soon be over and students across the Valley will be heading back to school.
FRESNO, Calif. (KFSN) -- Many parents are already shopping for the return to class, and technology is a big part of getting ready.
According to the National Retail Federation (NRF), spending is expected to go up five percent this year. According to NRF's 2014 back-to-school survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics -- up 5 percent from $634.78 last year. Total spending on back to school will drop slightly to $26.5 billion as the survey found there are slightly fewer students in households this summer.
Combined college and school spending is expected to reach $74.9 billion. Like back-to-school shoppers, college shoppers are expected to invest in supplies and electronics. More families than ever are expected to shop online for items when it comes to purchases of electronic items and computer-related equipment. College students and their parents plan to spend an average of $243.79 on laptops, desktop computers, netbooks, tablets, smart phones and more, up 20 percent over last year's $203.28 and the highest amount since 2009.
Graduate students will spend the most on electronics at $275.24. After cutting back last year, spending on school supplies is expected to increase 19 percent to $74.80 on average.
